Dream Team Catalyst in South Africa staged a series of events that culminated in their biggest ever Big Picture. Commissioned by the Gold Reef City theme park and Johannesburg’s premier radio station, Highveld Stereo, this activation was to serve 2 purposes:
- Get the locals fired up and actually doing something to get excited about the impending tournament that was coming to Africa for the first time ever; and
- Create a unique warm welcome for the hundreds of thousands
of visiting fans from all over the globe.
The solution was a specially designed Big Picture
comprising 588 panels that was painted by 3000 members of the public at
4 locations in and around Johannesburg. The completed artwork,
measuring 5m x 20m was unveiled on the day after the opening ceremony
and stood proudly at the entrance to theme park for the duration of the
tournament. A super-high resolution image of the completed Big Picture
which was also printed out and made in to life-size billboards which
adorned the Joburg skyline during the tournament.